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7 C s of Communication

7 C s of Communication

7 C s of Communication

7 C s of Communication

The are followings 7 C s of Communication, by implementing these the communication will be more effective than ever

(1) Clarity
(2) Correctness
(3) Conciseness
(4) Completeness
(5) Courtesy
(6) Consideration
(7) Creates a favorable Impression

(1) Clarity  (7 C s of Communication)

Definition
Getting the meaning from your head into the head of your reader accurately is the purpose of clarity.
Explanation
Clarity is achieved in part through a balance between precise language and familiar language. When you use precise or concrete language, you select exactly the right word to convey meaning. Precise words need not be pretentious. When you use familiar language you select a word that is part of your personal repertoire, familiar to the audience, and appropriate for the situation.
When you have a choice between a long words and short one, use the short, familiar word that your reader of listener will quickly understand. Also use synonyms instead of Latin terms.
Example
(i) A plumber wrote the National Bureau of Standard to tell them hydrochloric acid is good for cleaning out clogged drains
Unfamiliar :  The Efficacy of hydrochloric acid is indisputable, but the corrosive residue is incompatible with metallic permanence.
Familiar    :  We cannot assume responsibility for the production of toxic and noxious residue with hydrochloric acid, and suggest you use an alternative
(ii) A property dealer is telling the owner about the importance of his property
Unfamiliar  : After our perusal of pertinent data, the conclusion is that lucrative market exist for the subject property.
Familiar     :  The data we studied show that your property is profitable and in high demand

(2) Correctness (7 C s of Communication)

Definition
At the core of correctness is proper grammar, punctuation and spelling.
Explanation
Misunderstanding of words have produced tragedies in both war and peace, in business and non business situation.
The term correctness as applied to business messages also means the following characteristics.

  • Use the right level of language.
  • Check accuracy of figures, facts and words.
  • Maintain acceptable writing mechanics
  • Misspelled words and names
  • Mistakes in figures and dates
  • Mistakes in punctuation, capitalization
  • Mistakes in choosing the right word
  • Omission of signatures
  • Omission of inside address

Example
An assistant when asked by a Director of his company to place an order for 10,000 large covers (envelopes) wrote 10,000 as 100,000. The huge consignment arrived and the error brought to light, and the company had to pay for 90,000 more envelops which were not needed and had.

(3) Conciseness (7 C s of Communication)

Definition
Conciseness is saying you how to say in the fewest possible words without sacrificing the other C qualities. A concise message is complete without being wordy.
Explanation
Conciseness is a prerequisite to effective business communication. A concise message saves times and expense for both sender and receiver. Conciseness contributes to emphasis; by eliminating unnecessary words, you let important ideas stand out. When combined with :you-view: concise messages are inherently more interesting to recipients. Finally concise messages shows respect for recipients by not cluttering their professional lives with unnecessary information.
To achieve conciseness, observe the following suggestions:

  • Eliminate wordy expression
  • Include only relevant material
  • Avoid unnecessary repletion

Example
Wordy     :  Please be advised that your admission statement was received
Concise  :  Your admission statement has been received
Wordy     :  There are four rules that should be observed
Concise  :  Four rules should be observed

(4) Completeness (7 C s of Communication)

Definition
Message receiver either listener or reader desire complete information to their question. Use your good judgment in offering additional material if the sender’s message was incomplete.
Explanation
Your business message is complete when it contains all facts the reader or listener needed for the reaction you desire. Completeness offers numerous benefits, complete messages are more likely to being the desired result, they can do better job of building goodwill, complete message can help avert costly lawsuits that may result if important information is missing.
Example
(i)  Please fax me in return the departures from Singapore to Hong Kong on the 8th
In responding to the above you would have to give something extra as to times of day, airlines flying that route, costs, and departure and arrival times.
(ii)  How come my request for an interview letter did not receive a response
When was letter send? Who sent it? To Whom was it sent?

(5) Courtesy (7 C s of Communication)

Definition
Be aware of your message receivers(feelings, you-attitude, respect)
Explanation
True courtesy involves being aware not only of the perspective of others, but also their feelings. Courtesy stem form a sincere you-attitude. It is not merely politeness with mechanical insertion of please and thank you although applying socially accepts manners is a form of courtesy. Rather it is politeness that grows out of respect and concern for others.
In addition to following discussed under consideration courteous communicators generates a special tone in their writing and speaking.
The following are suggestions for generation a courteous tone

  • Tactful, thoughtful and appreciative
  • Use expression that shows respect
  • Choose nondiscriminatory expressions

Example
(i)  Now a days politicians are evil
     Now a days politicians are not wrongly accused
(ii) You have not dressed well enough
     You have not dressed according to occasion
     You can dress better then that

(6) Consideration (7 C s of Communication)

Definition
Consideration means preparing every message with the message receiver in mind, try to put yourself in their place
Explanation
You are considerate, you do not lose your temper, you do not accuse, you do not change them without facts, you are fore aware of their desires, problems, circumstances, emotions, and probable thoughtful consideration called You-Attitude.
Three specific ways to indicate consideration are

  • Focus in You instead of I and We
  • Show audience benefit or interest in the receiver
  • Emphasize positive, pleasant facts.

Example
We-Attitude :  I am delighted to announce that we will be extending our hours to make shopping more convenient.
You-Attitude :  you will be able to shop evenings with the extended hours.
We-Attitude :  We’ re sure you must be frustrated by the length of time it has taken to ship your order for polish gargoyles
You-Attitude :  The polish gargoyles you ordered will reach you within a week

(7) Creates a favorable Impression (7 C s of Communication)

Definition
When we meet a man for the first time, what is the first thing that make impression on us? The answer is :his appearance:
Explanation
A good appearance can easily add to your first impression, so whenever to went to meet some one makes you look good and attractive, that you appear good in front of some one, as in business when you wrote a letter, the paper should be well bordered, clear paper, rectangular shape paper not be torn it gives the good look to the reader
Example
When u gave the paper in the glass the first impression to the teacher is the appearance or the quality of the papers, then the margins and the border creates a favorable impression.

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My name is Mustafa Awais, I am basically from Pakistan & Currently living in Saudia Arabia, I am Civil Engineer as well as Web Master.

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