Communication is simply a method of sending a message from one person or group of persons to another. It is of vital importance to a business because it involves all the persons and organizations connected with the business, employees, suppliers, customers, shareholders, students, creditors, debtors and a whole range of people outside like the journalists, television reporters, tax authorities, local government and national government officials, the European Union and, indeed, any person or organization throughout the world with which the business has any contact.
Good communication will ensure that all these persons and organizations understand the message sent. They will also be more likely to respond favorably to the message if it appears to be reasonable and fair to both the receiver and the business.
Bad communication will have exactly the opposite effect. People will be confused by the message and less likely to do what the business wants.
That is why good communication is so essential. It is not only what you say (or write), but how you say it that is important. Your message should be easy to understand and take account of the receivers’ own attitudes and feelings.